- Marx, excerpts from The German Ideology, from David McLellan (ed.), Karl Marx: Selected Writings, 1977, pp. 159-191.
- Online excerpts: Preface, Materialism and Idealism, Ideology, Materialism, Materialist History [Optional: highlights.]
- Dallas Smythe, “After Bicycles, What?” from Counterclockwise: Perspectives on Communication, edited by Thomas Guback (1994 [1973]), pp. 227-234.
- T.W. Adorno and M. Horkheimer, "The Culture Industry: Enlightenment as Mass Deception," from Dialectics of Enlightenment (1973).
Symbolic Interactionism, Interpretive Sociology
- James Carey, “Mass communication and cultural studies,” from Communication as Culture
- Clifford Geertz, "Deep Play: Notes on the Balinese Cockfight," from The Interpretation of Cultures, 1973
- Irving Goffman, “On face-work: an analysis of ritual elements in social interaction,” from Interaction Ritual: Essays on Face-to-Face Behavior
- Anthony Giddens, "Conclusion," from New Rules of Sociological Method, pp. 155-169
For book overviews: any of the books referenced above.