Marketing is about offering customer value. It includes a diverse set of activities, people, and processes involved in creating, managing, promoting and distributing products. There are many elements of making the value creation process work including advertising, sales promotions and digital communications, branding and design, supply chains and distribution, and marketing research and data analysis. As part of the undergraduate program at the Grossman School of Business, students in the marketing concentration explore marketing through coursework, experiential projects, case competition participation, internships and extracurricular opportunities.