III. The Analysis of Form: Semiotics, Structuralism, and Ideology
For 2/7
• Semiotics and Media Web Site, http://www.uvm.edu/~tstreete/semiotics_and_ads/index.html
For 2/9
• David Graddol, THE SEMIOTIC CONSTRUCTION OF A WINE LABEL
For 2/11
• Will Wright, Ch. 2 and Ch. 3 from Sixguns and Society: A Structural Study of the Western (Univ. of California: 1975), pp. 16-40.