A visual brand is the visual representation of an organization, including its logo, colors, typography, and design style. It communicates the brand's essence and values instantly. Crucial for consistency and recognition, a strong visual brand fosters trust, differentiates from competitors, and builds loyalty. Investing in a cohesive visual brand is vital for effectively conveying a brand's message and identity.  Learn how you can ensure you're visually 'on brand' by engaging with the topic below.

University Logos

The university logos serve as the visual cornerstone of our brand identity, encapsulating the institution's values and heritage. Consistency in usage not only enhances recognition but also fosters trust and loyalty among our stakeholders.

Learn more about the University Logos
photo of a deconstructed logo on a computer screen
close-up of a paper with color swatches on them

Color Palette

Color plays a vital role in shaping our brand identity and recognition. UVM's distinct colors, inspired by our scenic campus and Vermont landscapes, swiftly connect audiences to our institution. By maintaining consistency in color usage, we unify our messaging and influence how our brand is perceived and engaged with.

Learn more about UVM's official color palette

Typography

Typography organizes type for clarity and appeal, crucial for brand communication. Font style, size, spacing, and layout decisions convey essence and ideals. Consistent, well-chosen typography reinforces identity and visual presence, shaping consumer perceptions through innovative or classic font choices.

Learn more UVM Typography
a green square with the word typography in yellow with words pointing out the technical terms of seach letter
close-up of a paper with color swatches on them

Photo and Video

At the University of Vermont, photo and video resources play a pivotal role in shaping our brand identity. From showcasing campus life to highlighting academic achievements, they embody our values and spirit. Consistent style ensures our brand remains recognizable and reinforces our commitment to excellence in higher education.

Learn more about UVM's Photo and Video style