This is a model of the B form of DNA.  Note that the GC base pairs and the AT base pairs form flat planar "steps" on the inside of the helix.
 

  This is a Guanine-Cytosine base pair.  When they are aligned with each other in the double helix of DNA, they form a planar structure
 

  On the left is a stick model of two base pairs stacked on top of each other.  On the right is a space-filling model of the same two base pairs. Note:  There is an empty space between the two base pairs!
 
 

Ethidium bromide is a fluorescent molecule, composed of 4 rings.  Three of the rings form a planar structure.  On the left this structure is shown in several different views.  The steric similarity to a purine-pyrimidine base pair is obvious!
 
 

  Because ethidium bromide is planar, and sterically similar to a base pair, it can fit in the space between 2 adjacent base pairs of the helix.  This is called intercalation.
 
 

An example of DNA bands on an agarose gel which have been stained with ethidium bromide. The numbers indicate the size of the DNA fragments in base pairs (bp).