Course Detail
Business Administration: Services Marketing
BUS 3554 OL1 (CRN: 61610)
3 Credit Hours
to Online (View Campus Map)
About BUS 3554 OL1
Provides an understanding of what is required to develop and market a successful service to a selected target market. Subject matter includes marketing in service organizations, differences between product marketing and service marketing, the service components of product marketing, and drivers of competitive advantage in service organizations. Prerequisites: BUS 2500; Business Administration major or minor; minimum Junior standing.
Instructor
Notes
Prereqs: BUS 2500; Asynchronous online;
Syllabus Unavailable
Please contact the instructor for information about this course.
Class Times
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Location
Online (View Campus Map)
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