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BUS 3554 OL1

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Business Administration: Services Marketing

BUS 3554 OL1 (CRN: 61610)

3 Credit Hours

to Online (View Campus Map)

About BUS 3554 OL1

Provides an understanding of what is required to develop and market a successful service to a selected target market. Subject matter includes marketing in service organizations, differences between product marketing and service marketing, the service components of product marketing, and drivers of competitive advantage in service organizations. Prerequisites: BUS 2500; Business Administration major or minor; minimum Junior standing.

Instructor

Carolyn Bonifield

Notes

Prereqs: BUS 2500; Asynchronous online;

Syllabus Unavailable

Please contact the instructor for information about this course.

Class Times

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Location

Online (View Campus Map)

Important Dates

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Deadlines
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Last Day to Withdraw with 25% Refund
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