NEGATIVE — CONSUMER/INTERNET — SIGNIFICANCE� 402

IT WILL BE IN THE BEST INTERESTS OF BUSINESS TO RESPECT PRIVACY, SO THEY WILL

INTERNET ANONYMITY IS NOT A "RIGHT" AND BUSINESSES WILL FIND IT IN THEIR OWN INTEREST TO PROTECT PRIVACY

The Detroit News, March 12, 1999, SECTION: Editorial; Pg. Pg. A12 TITLE: Privacy.com Web // acs-EE2001

It is debatable whether online anonymity is a "right." Open to all, the Internet is perhaps the most public forum in the universe. And tracking consumer behavior has long been a marketing staple. Businesses have every incentive to protect data from overly broad disclosure, and companies that abuse the privilege will soon have few customers to offend.

PROTECTING PRIVACY IS IN COMPANY INTEREST — IT INCREASES BUSINESS

Joel B. Rothman, Seiden, Alder, Rothman, Petosa & Matthewman, P.A., eBusiness Advisor, March, 2000 SECTION: STRATEGIES; Legal; Pg. 34, TITLE: Establish an Effective Privacy Policy // acs-VT2001

Protecting consumers' personal information isn't just a courtesy -- it's a legal obligation. A clear, comprehensive privacy policy can mean loyal customers . . . and more business.

GOOD PRIVACY POLICY CAN INCREASE BUSINESS

Joel B. Rothman, Seiden, Alder, Rothman, Petosa & Matthewman, P.A., eBusiness Advisor, March, 2000 SECTION: STRATEGIES; Legal; Pg. 34, TITLE: Establish an Effective Privacy Policy // acs-VT2001

Establishing a privacy policy not only helps you comply with state and federal laws, but it can mean more business for your company. Customers are often more confident in working with you if you have a privacy policy clearly posted on your site.

COMPETITIVE INTERNET ENVIRONMENT GUARANTEES THAT PRIVACY MUST BE PROTECTED FOR SITES TO SUCCEED

Leslie Miller; Elizabeth Weise USA TODAY, March 31, 1999, SECTION: LIFE; Pg. 4D TITLE: Keeping 'pry' out of the privacy debate New tools help consumers protect personal data from an encroaching Web // acs-EE2001

But Hagel believes that in a competitive Net environment, companies will have to respect personal information -- and they'll also have to up the ante.

Some are already starting to do this, and interest from consumers has been high.

INTERNET FIRMS WOULD SUPPORT THE RIGHT KINDS OF PRIVACY PROTECTION

JOSEPH MENN, TIMES STAFF WRITER, Los Angeles Times, March 4, 2000, SECTION: Part A; Page 15; TITLE: CLINTON URGES STRONGER INTERNET PRIVACY POLICIES// acs-VT2001

And in Senate testimony this week on America Online's proposed merger with Time Warner, AOL Chief Executive Steve Case said he would support some privacy bills.

"We don't have an allergic reaction to any legislation related to privacy," Case said. "If there's something that really deals with the issue in a focused way, so that every consumer has the kind of basic principles of notice and choice, we would be supportive of that."