AFFIRMATIVE-SOLVENCY-INFORMATION OWNERSHIP 19

OWNERSHIP PROTECTS PRIVACY

RIGHT TO PRIVACY INCLUDES RIGHT TO CONTROL YOUR OWN INFORMATION

RICHARD DES RUISSEAUX, The Courier-Journal (Louisville, KY.), January 19, 1999, SECTION: FORUM Pg.07A TITLE: A LOOK AHEAD TO THE YEAR 2000 PRIVACY RETREATS AS TECHNOLOGY HURTLES FORWARD Hysteria' // acs-EE2001

Seventy years ago Supreme Court Justice Louis Brandeis, a Louisville native, defined privacy as the right to be let alone the most comprehensive of rights and the right most valued by civilized men.'' In today's technological world, Schwartz said, That definition has been developed to mean the right to control your own information.'' Studies show that privacy is the number one concern both of people who use the Interent and those who avoid using it.

THE GOAL SHOULD BE TO PUT THE INDIVIDUAL IN CHARGE OF THEIR INFORMATION

Rep. Bruce Vento, D-Minn., Star Tribune (Minneapolis, MN), November 4, 1999, SECTION: NEWS; Pg. 18A TITLE: Consumers deserve action on privacy now // acs-EE2001

The privacy debate will go on in Minnesota and Congress will continue to face this challenge by crafting policy that is workable and needed. The goal is to put you _ not Big Brother _ in charge of your personal, private information.

PRIVACY DOESN'T MEAM INFORMATION QUARANTINE, BUT INDIVIDUAL CHOICE

KATIE HAFNER The New York Times, November 11, 1999, SECTION: Section G; Page 1; TITLE: Do You Know Who's Watching You? Do You Care? // acs-EE2001

Jerry Kang, an acting professor of law at the University of California at Los Angeles, agreed. "There is widespread ignorance or misinformation about how personal data is used in the database marketing industry and in the information collection process in cyberspace," he said. "Privacy doesn't mean information quarantine. It just means individual choice. People need to know up front what will happen to their personal data before they engage in these market transactions."

NATIONAL STANDARD FOR INFORMATION FLOW SHOULD BE CONSUMER CONTROL

The Buffalo News, November 15, 1999, SECTION: EDITORIAL PAGE, Pg. 2B TITLE: THE PRIVACY CHALLENGE FOR STATES // acs-EE2001

With the proliferation of data-gathering techniques that make everyone's private information only a mouse-click away, the overriding national standard should be simple: Consumers should control the flow of their personal data. Businesses should have to get a customer's permission before transferring that data to other entities.

PEOPLE SHOULD HAVE A RIGHT TO DETERMINE THEIR OWN LEVEL OF PRIVACY PROTECTION

Piper Cole, director of global public policy for Sun Microsystems, USA TODAY, Friday, SECTION: NEWS; Pg. 14A TITLE: We take privacy seriously Web // acs-EE2001

In the Information Age, balancing what's private and public is critical to integrating the on-line world into our daily lives.

Sun Microsystems takes privacy very seriously and is working hard to protect our customers' privacy. But people also have reason to balance their privacy needs with their desire for information or other benefits. And that should be their right.

MONEY MADE FROM DATA SHOULD BE RETURNED TO THOSE WHO SUPPLY IT

Michelle Singletary The Washington Post, January 31, 1999, SECTION: FINANCIAL; Pg. H02; TITLE: Whose Information Is It, Anyway?; Consumers Have Few Rights to Privacy of Personal Data // acs-EE2001

Believe me, what a piece it would be. One estimate puts the annual revenue for the direct-marketing industry -- the guys who get paid to peddle our data -- at $ 1.5 billion.

It comes down to this. I have an inherent right to own and control the bits and pieces of information that define who I am, how much money I make, how many kids I have, where I live, and what I buy.

CHOICE IS THE CRITICAL DIMENSION IN DATA SHARING AND USE

WILLIAM SAFIRE, The New York Times, May 1, 2000, SECTION: Section A; Page 23; TITLE: Essay; Consenting Adults // acs-EE2001

Perhaps there is nothing wrong with having one's eyeballs rented - or one's e-mail spammed, or one's mailbox and home phone overwhelmed by commercial solicitations - if only one chooses these options freely. But such freedom of choice is lost when one's personal information is seized and used without permission. True, organizations scrambling for our data aim to elicit our "free choice" of their products and services. But they hardly want to help us consider the full array of possibilities. To the contrary, they hope to make sure that their messages drown out everything else.

INTERNET USERS WANT TO BE ABLE TO BARGAIN WITH THEIR INFORMATION FOR POTENTIAL BENEFITS

STEVE LOHR, The New York Times, October 11, 1999, SECTION: Section C; Page 1; TITLE: Seizing the Initiative on Privacy; On-Line Industry Presses Its Case for Self-Regulation // acs-EE2001

Most on-line consumers, apparently, are willing to fend for themselves on the increasingly commercial Internet. A survey by Privacy and American Business, a research firm, found that 86 percent of 460 adult Internet users questioned earlier this year said they wanted to be able to essentially "trade" their own personal information with Web sites -- as long as they were properly informed about how their data were used and were offered benefits for doing so.